Why Chile is Latin America’s Best Market for Digital (in three graphs)

1. Chile is considered LatAm’s strongest economy in 2014.

Chile Leads LatAm in Economic Environment and Qualified Workforce  Source: PULSO

2. Latin America’s online penetration is growing fast.

Latin America is Fastest-Growing Region in Internet Usage

Latin America was the fastest-growing region in terms of online audience growth from March 2012 – March 2013. Latin America’s online audience is very intensive in its internet use, as measured in both hours and diversity of contents consumed, as compared with the global audience. 5 Latin American countries are within the global top 10 in terms of hours spent navigating the web.  Source: 

Comscore




3. Chile has more mobile and Android users than other LatAm markets. 
Chile has more mobile and Android users than other LatAm markets



Chile inspires trust among global businesses, thanks to its economic and political stability, strong Internet penetration, and solid government support.

Eduardo Pooley, Google Chile’s General Manager, told the Diario Financiero that Chile’s strong interest in new technology adoption, especially the “great penetration of the Internet,” inspires many companies to offer their services here.

For James Meek, president of Scotiabank, another selling point for Chile is the “warm reception” and support from the local government. Source: Diario Financiero

The best place to access Chile’s growing tech industry is at the Chile Digital Latin American Congress 2015, as sponsor, exhibitor or attendee. 


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