Benchmark, a leading international provider of solutions for email marketing and events, will be at the Digital Expo of The Second  Chile Digital Latin American Congress of Technology, Software, E -commerce, Mobile and Online Marketing 2015.

With a presence throughout the Americas and more than 100,000 clients, Benchmark Email has a powerful editor and renovated more than 500 templates for easy editing, technical support in Spanish, 365 days a year, ability to send video emails, detailed segmentation options, integration with other platforms, the ability to generate reports of high complexity and tutorials, all this combined with an efficient platform for managing events: Benchmark events.

The solution for events Event Benchmark lets you create registration pages, paid and free events, email invitations, reminders, integration with social networks, generate reports and facilitates the registration process to make your event a success.

To learn more about Benchmark Email and Events visit: http://www.benchmarkemail.com

A new report from Accenture titled Engaging the Digital Consumer in the New Connected World revealed that most consumers present difficulties when using new technological devices.

The survey of 24,000 consumers in 24 countries by the leading management consulting company, technology services and outsourcing, showed that 83 % of users have usability problems with new technological devices such as portable fitness monitors, smart watches, vehicle entertainment systems and other connected security systems to the home.

According to the report, 21% of respondents consider that the devices are too complicated to use, while 19% say that they have configuration problems and do not work as showing advertising.

33% of respondents mentioned the «ease of use» as the most important factor when deciding which products to buy these criteria. 29 % said they are important «features and functionality of the product», while 22% said the same about buying «a trusted brand.»

Given the increasing complexity of the devices launched in the market, Sami Luukkonen, Managing Director of Electronics group and High Tech of Accenture, noted that the high-tech companies must return to basics and rethink our approach to development, focusing on the customer experience.» They must make fundamental strategic changes that no longer focus on differentiating product features but in a holistic differentiation of the digital experience,» he added.

According to the research results, the problem of usability of the devices has a direct impact on purchase intention of the most important and traditional categories of high-tech products, decreasing 13-9 % the number of respondents who plan to buy devices such as smartphones, tablets, laptops, HDTV equipment and desktops.

For more information on how your company can be part of the principal event technology and business in Latin America, Chile Digital 2015 visit: https://congreso.chile-digital.com/english/

E -sign, a leading company specialized in providing security and confidence in the Internet, based on innovation and the pursuit of trust in electronic channels, will be sponsor Expo of The Second Latin American Congress on Technology, Software, E- commerce, Mobile and Online Marketing Digital Chile 2015 to be held on 8 and 9 July in Santiago, Chile.

Its products and services include digital electronic signature certificates for people, SSL digital certificates that protect information traveling on Webs sites, Consulting Security to detect application vulnerabilities, identity and authentication services. Likewise, innovative in terms of management, treatment processes and electronic documents.

One of the main capital of the company it´s technological independence and development of solutions for large scale operations and high confidence, so as function as being equivalent to an «electronic notary «, where one of its roles is give full evidence and legal validity to individuals, companies and trading.

E -sign works with market leading solutions, emphasizing strategic alliances with leading companies affiliated to the global network of digital certification Symantec, serving Colombia, Chile, Ecuador, and Peru.
To learn more about E-sign services visit: https://www.e-sign.cl/